Video Editing That Turns Your Footage Into a Story Worth Watching
Move from a folder of clips to a finished video
Footage becomes useful when viewers can follow it. Video editing selects the strongest material, builds a clear sequence, improves consistency and prepares the result for the places where people will watch it.
Shammah Media provides video editing for businesses, organisations, event teams, couples and creators in Kenya. We can work with suitable footage filmed by your team, another production company or Shammah Media and deliver the agreed main film, short edits and platform versions.
Every editing project begins with the files that actually exist. We review the footage, audio, graphics, organisation and intended story before confirming the scope. This lets us identify missing material, technical limitations and the work required instead of promising a result before seeing the source.
If your project still needs planning and filming, begin with our complete video production service. You can also compare our videography services for specialised production formats.
Video editing for different projects
Corporate and business videos
Shape interviews, workplace footage, demonstrations and brand assets into company profiles, case studies, training content or campaign videos. We can include approved names, titles, logos, captions and channel adaptations within the agreed scope.
Event highlights and recaps
Turn suitable event footage into a concise highlight, an informative recap, speaker extracts or social clips. The available camera continuity, sound, programme information and speaker details determine what can be created responsibly.
Wedding video editing
Create a highlight, ceremony record, speech film or short social version from organised wedding footage. You must have authority to supply the files, and the couple's privacy, music and intended sharing need to be clear before editing begins.
Interview and documentary editing
Build a story from interviews, transcripts and supporting scenes while preserving the contributor's meaning. An outline, topic map or editorial owner helps resolve which messages and perspectives carry priority.
Captions, titles and graphics
Add approved lower thirds, logos, headings, calls to action, subtitles or simple motion graphics. Your team supplies or approves the factual wording, brand assets, names and specialist terminology.
Sound and colour finishing
Improve level consistency, reduce some unwanted noise and balance footage from different scenes or cameras. Finishing can strengthen usable material, but it cannot recreate missing speech, correct every focus problem or recover severely damaged files.
What your editing service can include
Depending on the source and quotation, the work may include:
The quotation identifies every finished version and the client inputs required. Raw footage, editable project files and long-term archiving are not assumed unless they are listed separately.
- Footage and audio assessment
- File organisation and camera-audio synchronisation
- Transcript, script or story-outline support
- Selection and assembly of the strongest material
- Interview and programme editing
- Sound balancing and agreed noise treatment
- Colour correction and visual consistency
- Titles, names, logos and simple graphics
- Music, voice-over or stock elements where specifically included
- Captions, subtitles and language versions
- A main video and separately listed short edits
- Horizontal, square or vertical adaptations
- Final quality checks and channel-ready exports
From source files to final delivery
Tell us what the video should achieve, who will watch it and where it will appear. We inspect representative files, formats, organisation, sound and image quality before confirming the full editing scope.
We define the main duration, structure, graphics, captions, music and every additional platform version. You provide the script, programme, transcript, factual context or an authorised editorial owner where the story is not already clear.
The relevant footage and audio are organised, synchronised and shaped into the agreed sequence. Large, disorganised or multi-camera projects may require substantial preparation before the visible edit begins.
Your coordinator returns one consolidated set of time-coded comments during the review round stated in the quotation. Confirming the story before detailed finishing avoids rebuilding graphics, captions and platform versions after a late direction change.
We apply the included sound, colour, graphics and caption treatment, then check spelling, timing, file settings and playback for the named outputs.
The final videos are delivered in the formats and access route agreed in writing. Project files, source-media organisation or additional archives are supplied only when explicitly included.
What to send for an editing assessment
Provide the information available:
Do not delete, rename or reorganise the only copy of your footage before assessment. Keep an untouched backup of the original camera folders and file names.
- Project purpose and intended audience
- Main story or message
- Source-file inventory and approximate volume
- Representative footage and audio samples
- Camera, audio and existing project-file formats
- Current folder organisation and file names
- Script, outline, transcript or event programme
- Main-video duration and channel
- Additional versions and orientations
- Graphics, captions and languages required
- Music, stock and voice-over status
- Reference videos and what you like about them
- Review coordinator and final approver
- Delivery deadline and campaign dependencies
- Ownership, consent and licensing information
Supplied footage needs a real audit
“Two hours of footage” can mean one continuous recording or hundreds of clips from several cameras with separate audio. File count, resolution, frame rates, formats, synchronisation and folder organisation all affect the work.
Send representative samples and an accurate inventory. If the material is on a physical drive, include its capacity and the approximate used space. If it is online, confirm that the files can be downloaded in their original quality rather than viewed only through a compressed preview.
Corrupt, incomplete or inaccessible files need to be recovered or removed from the planned story before the edit can be confirmed. We do not promise file repair or compatibility until the actual material has been tested.
Decide who owns the story
Editing changes order, emphasis and meaning. It is not simply removing mistakes. Your project therefore needs a script, outline, programme or authorised person who can decide what the audience should understand.
For interview-led work, a transcript or topic map can make selection more accurate and efficient. Shortening or rearranging statements must not distort what a contributor meant. Customer testimonials, documentary material and sensitive personal stories deserve particular care.
When several stakeholders want different messages, decide whether one film can serve them or whether separate versions are needed. A public campaign, internal archive, sponsor report and social clip may require different context and pacing.
Understand what sound repair can and cannot do
Editing can balance levels, reduce some steady noise and improve the clarity of usable speech. It cannot recreate words that were never recorded or guarantee recovery from severe distortion, interference, wind or several people speaking over one another.
Supply every available audio source, including external recorder files, venue feeds and camera audio. Tell us which speakers and moments matter most and describe known problems. When appropriate, a new voice-over or re-recorded line may be considered and represented honestly.
Music and sound effects need an appropriate usage basis. A track from a personal playlist or social platform is not automatically available for a business, wedding, documentary or advertising edit.
Colour and image repair have limits too
Colour work can make footage feel more consistent and support an agreed visual direction. The result still depends on the cameras, picture profiles, lighting, white balance and exposure in the source.
Upscaling a small file does not create the genuine detail of a higher-resolution recording. Stabilisation may crop the frame and cannot correct every movement. Missed focus, extreme exposure and heavy compression may have limited remedies.
When a shot cannot be repaired credibly, another angle, crop, graphic or story adjustment may produce a better result. The footage assessment identifies these risks before the polished master is promised.
Prepare accurate graphics and captions
Supply editable or high-resolution logos, current brand guidance, correct names, job titles, dates, figures and calls to action. A screenshot or small web logo may not be suitable for a professional export.
Captions help people watching without sound and improve accessibility. Tell us whether you have an approved transcript or need transcription included. Your team remains responsible for confirming names, accents, technical terms, translations and factual wording.
Each materially different version should be reviewed. A shortened interview or case-study clip can lose an important qualification even when the full master is accurate.
Plan platform versions from the beginning
List every required video by duration, orientation, language, platform and call to action. A horizontal website film, a vertical reel and a square advertisement are different editorial products, not only different export settings.
Vertical adaptations can require reframing, replacing wide shots and rebuilding graphics. If the footage was composed tightly for horizontal delivery, some scenes may not crop well. The assessment will identify these limitations rather than promise that every shot fits every screen.
Changing formats after the master is complete can add work and affect delivery. A clear version matrix allows the edit, graphics and captions to be built efficiently from the start.
Keep feedback controlled
Appoint one coordinator and one final approver. The coordinator gathers comments from all stakeholders and returns one consolidated set of time-coded feedback by the date in the editing schedule.
A correction fixes an agreed item, such as a misspelled name or incorrect logo. A different story, newly supplied footage, replacement music, another language or an additional platform version changes the scope.
Our current planning terms include one consolidated review round unless the signed quotation states otherwise. Approve the structure before detailed finishing and multiple exports so a late strategic change does not waste completed work.
Rights, privacy and secure handling
You must have authority to supply and commission editing of the footage, music, logos, photographs, presentations and other material. Downloading a clip from the internet does not automatically make it available for commercial use.
Tell us if files contain children, private guests, customer data, confidential workplaces, health information or sensitive conversations. Define who may access the edit and where it may be published, and use a transfer route appropriate to the material.
Supplying footage for editing does not automatically authorise Shammah Media to use it in a public portfolio. A client name, clip, testimonial or project result requires separate approval.
Project files, source media and storage
Finished videos are the standard delivery. Editable project files, working graphics, organised source media and licensed third-party assets are not automatically included.
If your team needs future editability, request it before quotation. Software versions, plugins, fonts and asset licences can affect whether another editor can open or reproduce the project correctly.
Keep your own verified backup of the original footage and final masters. Shammah Media’s current planning terms state that digital working files are normally retained for 90 days. The signed quotation controls the actual retention and handover arrangement for your project.
What determines your video editing quotation?
Pricing reflects the full editing workload, including:
Our current planning terms use a 14-day quotation validity period, a 50% booking deposit and one consolidated review round. Digital working files are normally retained for 90 days. Your signed quotation takes priority wherever different terms are agreed.
- Source-file volume, formats and organisation
- Story development, logging and transcription
- Multi-camera and external-audio synchronisation
- Main-video duration and editorial complexity
- Sound treatment and music
- Colour finishing and technical repair
- Graphics, titles and brand assets
- Captions, subtitles and languages
- Additional versions and orientations
- Review stages and requested delivery schedule
- Project-file or organised-source handover
- Transfer, storage and security requirements
FAQs
Yes, when the files, formats, quality, ownership and project requirements are suitable after assessment. Representative samples are required before the scope is confirmed.
Some improvement may be possible, but severely damaged, missing or out-of-focus information cannot be guaranteed recoverable. We assess the actual files before promising repair.
Only when caption format, language, transcription and review responsibilities are listed in the quotation.
Yes, when each duration, orientation and platform is defined and the source footage supports the necessary framing.
The schedule depends on the footage volume, organisation, story complexity, versions and review timing. The agreed delivery date is confirmed after assessment.
Only when explicitly included, subject to file organisation, software, plugins, fonts and third-party licensing limitations.
The best route depends on file volume, connectivity, storage media and sensitivity. We will confirm the supported transfer method after reviewing your inventory.
Start with the footage you have
Send the project objective, footage inventory, representative samples, intended duration, required versions and delivery deadline. Include the script, programme or transcript if one exists.
We will assess the source material, identify technical and story risks, and prepare a written quotation for the agreed editing, finishing and delivery.